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Analec India


ANALEC believes technology and software can go a long way to fight the structural decline facing full service broker-dealers and help them reset their business models to remain sustainable. Our offerings help broker-dealers to raise productivity and cost competitiveness as well as improve their revenue generation prospects. The world of institutional stock-broking has been facing significant headwinds over the last decade. Intense competition, regulatory scrutiny, declining commission pools and pressures to un-bundle the commission payouts to brokers has squeezed the economics of the business. Additionally, we have seen a growing gap between the clients’ assessment of value-add and the broker’s compensation expectations. Investment Research as a bundled service has failed to remain commercially attractive. While in the past such challenges were considered cyclical and therefore brushed aside when capital markets rebounded, we at ANALEC viewed the recent problems as structural and therefore have been advocating greater scrutiny at the broker-dealers in order for them to address their long-run sustainability challenges. ANALEC’s range of technology platforms in the investment research and client servicing domain within a broker-dealer helps to address these structural challenges and fight off the headwinds successfully. ANALEC’s innovative technology solutions focus on the authoring, compliance, workflow and content distribution challenges of the investment research business; as well as the client service management challenge when it comes to managing institutional investor clients. ANALEC views technology as a significant contributor to organizational efficiency and productivity as well as an important aid to winning the customer servicing challenge in the market place. Our platforms and product suites clearly demonstrate deep domain knowledge of our customer organizations and helps them to remain competitive in the market place.

Scope of Work (SOW) : Digital Marketing, Search Engine Optimization (SEO), Google Ads

September 28, 2017
Digital Marketing